If you started a new business this year but sales are slow, try these marketing approaches that help establish a connection with your potential customers. 1.Start by acknowledging the plight of the reader It’s tempting to begin your content by telling the world how great you are. Instead, first talk about the pain felt by […]

Millions of people continue to apply for something that is increasingly rare – a full time job. The U.S. government estimates that 35 per cent of all workers are currently contractors or freelancers. This number is expected to hit an astounding 50 per cent in the next ten years. But, there is no security in […]

When I was an office worker, it never ceased to amaze me how I could just show up at work and sit there – with no plans whatsoever, and things would just happen to me. People would start talking to me. The phone would ring. Emails would pour in, asking me to do things. I […]