I’ve been in business a long time and over the years, I’ve seen the level of common courtesy go progressively down.
It’s at the point now where basic courtesy doesn’t really exist anymore.
Many people use the excuse that they are busy, as if, somehow, that makes it alright.
Not returning emails or phone calls.
Looking at a smartphone while in conversation with someone.
Cutting people off on the road.
Is it stress?
Is it a deterioration in societal norms?
Or is that people have just become indifferent to how they may be perceived by others?
Whatever the reason or reasons – there is one good thing about this onslaught of rude, unattractive behavior.
It provides a huge opportunity for any start-up business to establish a powerful brand by doing the exact opposite, and being respectful of customers and employees alike.
30 years ago, I would never have imagined that common courtesy would somehow become a competitive advantage. Back then, most people practiced it. Certainly anyone in business, if they wanted to succeed.
Today – it’s a rarity.
Be that person who actually does follow up. Build a reputation of being “human” – reliable and consistent.